The first Lullababes blanket was made as a simple solution to wanting to bring something to a “no gifts” birthday party.
From those humble beginnings, Lullababes has grown into a San Diego business with a full line of handmade blankets. And, San Diego isn’t the last stop on the Lullababes train. As the owner of this comfy company, Melissa Magee wants to share her blankets with the world.
With a growing base of local fans, it was time for the Lullababes line to try its luck in Tinseltown. The “Babes” (from the Baby Babe to the Big Babe) got their big break to shine – or snuggle – at the 2011 American Music Awards (AMA).
Short Notice, but Worth It
Melissa was given the chance to be a part of the gift suite for the AMAs. She was given two weeks’ notice. She needed to dramatically increase her current stock, but she was up to the challenge. In 11 days, she made 95 blankets! On November 19, 2011, she walked into the Ben Kitay Soundstage #20 with 120 blankets.
Blanket Provider to the Stars
From 11am to 5pm, Melissa and her Lullababes crew met with various celebrities. Early in the day, Lullababes became known as the “cozy table,” as various celebrities fell in love with the blankets. In fact, Maksim Chmerkovskiy from Dancing with the Stars actually cuddled with the Babes on the table.
Within hours, the table ran out of Big Babes and Between Babes. Not only did Melissa hear oohs and aahs during the event, but she also received feedback from celebs after the event. Former San Francisco Giants pitcher and actor (Moneyball) Casey Bond sent an email stating, “It was a pleasure meeting you a while back at the AMA gifting suite! I absolutely love the blanket you gave me.”
Regarding her experience at the AMA gift suite, Melissa Magee states, “It was awesome watching celebrities touch the blankets and make the ‘wow that’s soft face.’ We went for the great experience and to introduce ourselves to Hollywood. And, we did.”